An Analysis of use of Deixis in Pakistani TV Commercials

Mr. Muhammad Ilyas

Abstract
This research aimed to investigate the phenomena of deixis in Pakistani advertisement regarding the types of deixis often use. It is described in descriptive qualitative study. Then, the results are described in a narrative form. The data of this research are the utterances produced by the online markets, which were taken from advertisements according to the TV commercials; YouTube version that captivates the attention of Pakistani viewers through the combination of popularity and promotion. However, I choose the data from 3 videos having similar themes, namely: Tapal Tea, Cola Next, and Zameen.com. Actually, those videos have the same goals, they are not only to encourage the viewers into their own uniqueness service accounts and but also influence the users to access the account frequently.
Keywords: Deixis, Pakistani TV Commercials, Taglines